The 5th of May Core update by Google let my rankings in the travel sector drop quite a bit. I had a closer look on what may have caused the drop. But even a month after the update, there hasn’t been any final conclusion; for my knowledge.
I started implementing FAQ schema. I was using FAQs on my articles, but without any schema. Basically, it was only text for the user, but no implemented schema to improve the SEO visbility.
I decided to try the FAQ schemes with 3 different articles. Since I already had my FAQs ready, content-wise, it was a simple copy-and-paste task.
Once this was done, I updated the date of the article to today’s date and send over Google Search Console.
Just a few hours later, I could already see my implemented FAQs in the search engine results. Amazing.
A pity though: I cannot add any links to the FAQ schema with the plugin I have been using. So far I had no luck in finding any FAQ Plugin allowing HTML in answers.
Update: The Plugin actually allows HTML within the answer. You can add there answer, emojis etc. All you need is your HTML code ready to copy-paste. You can easily prepare your HTML with the visual editor tool, switched to “Text” and then copy out the complete and correct HTML.
WordPress Plugin for FAQ Schema
I am using the plugin “FAQ Schema For Pages And Posts“.
It was the first search result which usually does not mean I go with it. However, the developer and founder behind the plugin made this very simple video explaining the plugin.
I had everything ready within a few minutes.
After using this tool for 6 months now, I can tell this plugin is actually perfect for the FAQ Schema. It does what it says and it works.
Shortcode for WP FAQ
Few helpful resources
- JSON ID Schema Generator
- Mark up your FAQs with structured data by google
- How To Insert Clickable Links Into FAQPage Schema by Daniel K Cheung
- Emojis in Rich Results
In the end I went with the WordPress plugin which did exactly what I tried to achieve. There was no need for me to do any coding plus it is very intuitive to use.